If we are not careful, OpenAI's tools could have a significant impact on the 2024 elections. Therefore, new tools are crucial to protect democracy.
Yesterday, TikTok showed me what appeared to be a deepfake of Timothee Chalamet sitting on Leonardo DiCaprio's lap, and yes, I immediately thought, "If this silly video is this good, imagine how serious misinformation could be in the elections." OpenAI has, out of necessity, reflected on the same thing and today has updated its policies to start addressing the issue.
The Wall Street Journal noted the new policy change, which was first published on OpenAI's blog. Users and creators of tools like ChatGPT, Dall-e, and other OpenAI tools are now prohibited from using OpenAI's tools to impersonate candidates or local governments, and users cannot use OpenAI's tools for campaigns or lobbying activities. Users are not even allowed to use OpenAI's tools to discourage voting or misrepresent the voting process.
In addition to being stricter in its policies on election misinformation, OpenAI also plans to incorporate digital certificates from the Coalition for Content Provenance and Authenticity (C2PA) into images generated by Dall-E "early this year." Currently, Microsoft, Amazon, Adobe, and Getty are working with C2PA to combat misinformation through AI-generated images.
The digital certification system would encode images with their origin, making it much easier to identify artificially generated images without having to look for odd artifacts or exceptional styles.
OpenAI's tools will also start directing voting-related queries in the United States to CanIVote.org, which tends to be one of the best sources on the internet for knowing where and how to vote in the United States.
But all of these tools are currently in the implementation phase and heavily rely on user reporting of inappropriate behavior. Since artificial intelligence itself is a rapidly evolving tool that regularly surprises us with beautiful poetry and blatant falsehoods, it is unclear how effectively it will work to counter misinformation in the election season. For now, the best strategy remains to embrace media literacy, which means questioning every news or image that seems too good to be true and doing at least a quick Google search if your ChatGPT presents something wildly unusual.
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